Social Media marketing in Qatar

Social Media marketing in Qatar

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-telemarketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics  tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees,journalists, bloggers and the general public.

More than three billion people in the world are active on the Internet. Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes.